Lloyd Reuss, President of GM in the ‘90s, Has Died

Reuss spent 36 years at GM, then dedicated his life to charities

Lloyd Reuss, president of GM between the eras of Roger Smith and Ron Zarella, has died at the age of 86.

“It is with deep sorrow and great joy that we celebrate our dad, husband and grandfather as he joined God April 21, 2023,” son Mark announced today on social media. Reuss rose through the executive ranks, becoming chief engineer of Buick by 1975 – at a time when chief engineers held prodigious power. He went on to fill corporate positions for the next 18 years in the thick-carpeted, wood-paneled halls of power at one of the world’s largest carmakers.

But once free of the GM mothership, rather than complain bitterly or write a tell-all expose, Reuss dove headlong into charity work, in particular, Focus: HOPE, a Detroit organization that offered anyone who wanted it job training and placement, along with the skills and inspiration to tackle life’s challenges.

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