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Recently, there's been a natural movement toward darker strands, according to Nicola. “People are steering away from that Californian, tousled, beachy hair and going back to more of a brunette,” she confirms. “That's not to say that they’re completely solid or they don’t have different tones in there, but the tones are a lot darker and closer to the natural colour, rather than being this soft, hippy, bleachy colour, and the shine is really important,” she says.
For that delicate dimension, a box dye won't cut it, firstly because it will create chunks on the dry, dead sections. “If you try and do a box dye job, all of the fine hairs around your face, grab the dye and just go dense,” says Zoe. Ditto, the ends. “If you put a darker shade over the whole thing, it grabs the ends first, because it’s so porous on the ends," says Nicola. But also, because the luxe look requires a blend of tones.
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