“Why shouldn’t people in the health care field look good and feel good and have functional clothes?,” designer JosieNatori said.
The luxury lingerie and sleepwear brand has partnered with health care company Care+Wear for a new line of scrubs, under scrubs and other wearable medical accessories. The result is a sleek collection that is both soft on the skin yet refined.
“Why shouldn’t people in the health care field look good and feel good and have functional clothes?” she continued. “Why shouldn’t they have choices? That’s what we’re doing. We’re giving them choices and something that’s different than what’s available today. These fabrics have a polished look.” The 15-piece Care+Wear x Natori scrubs collaboration comes in men’s, women’s and unisex styles.
To do so, Natori and Razdan, a former Goldman Sachs investment banker, spoke with more than 100 different clinicians throughout different parts of the medical industry during the research and development process to find out what was missing. “An anesthesiologist might have a different need than an emergency room physician, who might have a different need than an oncologist, who has different needs than a veterinarian and so on,” Razdan explained. “It was really important for us to have all of them involved in the design process and to be able to create a product that really meets all of their needs.
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