.Lilireinhart announces her COVERGIRL partnership with this very good selfie:
Lili Reinhart can now add beauty ambassador to her running list of accomplishments. The soon-to-be author and Riverdale actress is the newest Covergirl, which she announced via a glowy selfie on Instagram Wednesday morning."Meet your newest @COVERGIRL," she wrote in the caption, adding that she's thrilled to be the face of"such an iconic makeup brand.
Reinhart even did her own makeup for the announcement, which she opened up about via press release."It's important for me to show that being a COVERGIRL can mean doing your own makeup... It's all about whatever makes you feel confident and beautiful." Covergirl is also looking forward to the partnership."She embodies a woman who is unapologetically herself — she is authentic, talented, and truly lives by what she believes in," shared Erika Woods, vice president of marketing at Covergirl, in a press release."It is truly an iconic moment to be inaugurated into a long line of COVERGIRLs who represent culture, beauty, self-expression and individuality in an accessible and real way.
Reinhart also hinted at a soon-to-be-released makeup collection from the brand in the caption, of which she will be the face. Lili Reinhart on Instagram: “Meet your newest @COVERGIRL 💄 I am pinching myself at the opportunity to represent such an iconic makeup brand and be the face of their…”
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