'Allure' got the exclusive on the star's exciting new role.
, Reinhart will serve as the face of a still-top-secret CoverGirl collection that's due to drop next spring. Given her unstoppable career and the unique relationship she has with her 20notorious feature of CoverGirl products — it's no wonder the drugstore giant chose Reinhart to be its new ambassador.
CoverGirl's vice president of marketing, Erika Woods, shed some light on the brand's decision to go with Reinhart, writing in a statement: "We're excited for Lili to join our family as she embodies a woman who is unapologetically herself — she is authentic, talented, and truly lives by what she believes in."
As for Reinhart's response, she couldn't be happier and feels honored to represent a brand that champions folks for who they are. In a statement sent to"I have always been a huge believer in embracing one's uniqueness and finding ways to feel good in your own skin. Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us," she says.
It goes without saying, but we'll be here counting down the days until CoverGirl announces its new collection with Reinhart front and center. Until then, a huge congrats to the actress on such an incredible accomplishment. And to think: This is only the
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