In the final days of Paris Fashion Week, designers put the value of ideas ahead of items.
New ideas for clothes are in short supply. If there are fresh ideas or visionary proposals, they appear once on the runway and are rarely produced, retired to an archive to make room for the commercial pieces that will wind up in stores. Most brands think they have to play it safe to reach as many customers as possible , forcing creative directors to prioritize wearable, sellable ready-to-wear and accessories over their dreams of fashion as art.
Otherwise, it’s a scam, and we’re trying to trap people to buy wallets.” Demna’s approach to consumer culture is one of the most intelligent, and it’s not subtle. It leaves room for interpretation, allowing all of us to play around with fashion, to find our own definitions of good and bad taste. In that, Demna successfully bridges the gap between fashion and art, just as designers like Junya Watanabe, Rei Kawakubo, and Yohji Yamamoto have been doing for decades.
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