At the Jersey Shore, “Let’s Go Brandon” gear sold better before Joe Biden dropped out.
Robert Sherman, a Marine Corps veteran and retired union truck driver, bought two large flags and a few yard signs at the Let's Go Brandon shop.TOMS RIVER, N.J. — The “Let’s Go Brandon” shop near the Jersey shore is still doing swift business: in Trump mugs, Trump-Vance flags, Trump poker chips, Trump T-shirts, Trump pop-up birthday cards and ‘Trump Hair’ cotton candy.
“I mean, we’re not buying any more of the ‘F— Biden’ stuff, because it pretty much ran its course,” said Greg Dooner, who manages the store. He said the leftover product would probably get sent to the half-price rack, where it will join the pink “DeSantis 2024: Make America Florida” hats. “It’s catchy. Everybody knew what it meant,” said Vincent Scuzzese, who own’s the Let’s Go Brandon shop. A few similar shops popped up across the country when the phrase was popular, including one with the same name in the Poconos, though itIn 2022, Scuzzese signed a five-year lease on the merchandise store, which is in a strip mall a few miles from the shore. It was a bold bet on the longevity of the joke.
When he first started selling political gear in 2020, it was almost all anti-Biden merchandise, because that’s what people wanted to buy. Over the years, the ratio has shifted and now about 70 percent of the products are pro-Trump.
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