EXCLUSIVE: German major Leonine has rebranded its TV subsidiary Odeon Entertainment as Madame Zheng Production and appointed producer Tina Wagner as Managing Director as part of a restructure. Odeo…
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Nina Etspüler is Co-Head of Entertainment at Leonine Studios and Managing Director of i&u TV and Madame Zheng Production. Previously, she was Group Creative Director of Red Arrow Studios, responsible for global format and content development as well as acquisitions and international market launches. She also spent more than a decade at ProSieben and Sat.1, where she was responsible for multiple formats.
Schneider, who will also be Managing Director of Madame Zheng Production, previously headed Odeon Entertainment and has been responsible for the development and production of various non-fiction productions. Fred Kogel, CEO and Co-Head of Entertainment at Leonine Studios, explained: “Ever since Nina Etspüler joined Leonine in January 2021, we have jointly pursued the goal of establishing a production brand that advocates for equality and diversity in front of and behind the camera, in order to firmly anchor these themes, which are essential for Leonine Studios, in the production market.
Tina Wagner, Managing Director of Madame Zheng Production, added: “We want to create programs that appeal to everyone and don’t limit ourselves to specific genres or target audiences. Our main focus is to develop entertaining, value-driven and glamorous formats that are visually innovative, recognizable and unique. The new company name reflects our brand essence. Madame Zheng, the name of a legendary pirate, symbolizes for us a strong unconventional woman who is very successful at what she does.
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