Land Rovers and Range Rovers occupy the same place that massive pickup trucks do in North American car culture. They are vastly outsized, overpowered, heavy machines which pretend to be working vehicles, but are remarkably often driven in cities to pick up lattes.
A couple of days ago, the carpark in Luton in the UK caught fire and partially collapsed. Luckily no one was killed, but five were hospitalized and a sixth treated at the scene. Up to 1,200 cars have been damaged or destroyed.
This is part and parcel of the glories of the British automotive industry, which has never been known for German workmanship or boring Swedish reliability. Jaguar cars infamously had their electrical system fail completely quite regularly, leading to Lucas Electrical, the firm that worked on it, being referred to as the Prince of Darkness more often than not. In a fitting end point for these brands, both now operate as Jaguar Land Rover and are owned by Indian mega-corporation Tata.
It’s kind of remarkable that given the pretentious gittery that comes with driving detailed Land Rovers that love to catch fire and Brits love of a bit of good class warfare that no one has been making hay with this problem.. It’s an absurdly popular working class newspaper full of sensationalist nonsense and irresponsible reporting. Its readers skew old, averaging 58, and vote Conservative quite heavily. It’s been a tabloid since 1971, and proudly leans into the trashy aspects of tabloids.
‘It was like a bomb went off’: Mother tells how her £58,000 Range Rover Velar exploded on her drive and gutted her home In any other year, this massive and thankfully not lethal fire in the UK would have been a sure thing for wall-to-wall Land Rover fire coverage. But not in 2023.
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