La Prairie launched its first-ever pop-up beach club for Art Basel Miami Beach
Art Basel Miami Beach 2021
La Prairie has been steeped in art since its very beginning: including its early collaboration with pioneering artist Niki de Saint Phalle, who colored the company's iconic Skin Caviar collection in the 1980s.The White Caviar collection will take center stage at both activation sites. The product line is among La Prairie’s most luxurious, with its illuminating and firming cream retailing for $760 for a 2-ounce bottle, and its eye cream priced at $570 for less than an ounce.
For those who cannot make it during sunrise or sunset, La Prairie beach club guests will also get the opportunity to discover the collaboration with Wen-Chi through a dedicated digital installation.“The choice of dance came naturally to offer a very poetic expression that would spark emotions. Just like water and light engage in delicate and mesmerizing movement, her body moves in a poetic and precise execution.
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