.Bulgariofficial will compete with fellow LVMH-owned chain Cheval Blanc to be the number one luxury hotel in the City of Light.
“As a jeweler, and being masters of hospitality, Paris eventually is the single most important city for us, even though we come from Italy. So bringing the Roman hospitality and the Roman jewelry to Paris is businesswise obviously a must-do, as Paris will forever retain that status of capital of jewelry,” Babin remarked.
He pointed to the décor of a 20,000-euro-a-night suite, lined in glossy eucalyptus wood panels, its dining area clad in straw marquetry from the workshop of acclaimed master Lison de Caunes. Dotted throughout were design objects and furniture from the likes of Gio Ponti, Flexform, Fontana Arte and B&B Italia.“Somehow Rome and Paris are the two faces of a same ambition, if you like. They are the center of modern creativity. Fashion is both Roman and Parisian; food is both.
The Il Ristorante eatery is run by Michelin-starred chef Niko Romito. It has 58 seats indoors and 40 outdoors in an inner garden, and offers dishes including his signature vegetable lasagna, and a Milanese-style risotto made without butter. French classics like sole meunière and onion soup are on the room service menu.
“We want, obviously, to become the number one in Paris, which is not easy, because Paris is the most competitive city in the world when it comes to measuring that,” he said, noting the city counts more than 10 hotels with an ADR above 1,000 euros. In the race to attract VIP clients, Babin expects to go head-to-head with Cheval Blanc, an internal competition apparently sanctioned by LVMH chief Bernard Arnault. “For sure it’s the group’s ambition that those two hotels become the two new references in ultimate luxury experience in the City of Light,” Babin said.opened its first hotel in 2004
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