L’Oreal agrees to buy Aesop in $2.5 billion deal

L’Oreal on Monday said it had signed an agreement with Natura & Co to acquire Australian premium beauty-products maker Aesop in a $2.525 billion deal....

L’Oreal FR:OR on Monday said it had signed an agreement with Natura & Co to acquire Australian premium beauty-products maker Aesop in a $2.525 billion deal. L’Oreal executives said the move to buy Aesop — which makes plant-based hair and body-care products — would help the iconic beauty brand expand its global luxury offerings.

L’Oreal executives said the move to buy Aesop — which makes plant-based hair and body-care products — would help the iconic beauty brand expand its global luxury offerings. L’Oreal Chief Executive Nicolas Hieronimus said in a statement that Aesop was “the epitome of avant-garde beauty,” offering a “superb combination of urbanity, hedonism and undeniable luxury.

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