L’Oréal has signed an agreement to acquire Aesop, the Australian luxury personal care company, from Natura & Co.
L’Oréal has signed an agreement to acquire Aesop, the Australian luxury personal care company, from Natura & Co.Aesop, which is based in Melbourne, Australia, was created in 1987. It creates skin, hair and body care products with plant-based ingredients and sustainable vegan formulas.
The brand — with a strong retail signature, as well as iconic amber bottles with black-and-white striped labels — is available in prestige retail,Aesop operates approximately 400 sales points in the Americas, Europe, Australia, New Zealand and Asia. Its first store opened in China in 2022.
“Aesop taps into all of today’s ascending currents and L’Oréal will contribute to unleash its massive growth potential, notably in China and travel retail,” he said.
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