The NBA announced a multi-year partnership with Kardashian's SKIMS brand on Monday.
a multi-year partnership with Kardashian's SKIMS brand on Monday. The pact makes SKIMS the official underwear partner of the NBA,
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” Kardashian said in a release. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
The NBA-SKIMS partnership comes just days after the Kardashian-founded clothing line launched its first menswear collection. The unveiling of men's line featuredFeeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weekly“SKIMS has quickly become one of our most culturally-influential brands,” NBA commissioner Adam Silver said.
“Together, SKIMS, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways." Silver added that fans will"see the partnership come to life" at events like NBA All-Star Weekend and the new NBA In-Season Tournament. Founded by Kardashian and Jens Grede in 2019, SKIMS describes itself as"a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear and setting new standards by providing solutions for every body."
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