When bourbon fans enter the Wild Turkey visitors’ center in Kentucky, they might be welcomed by Jimmy Russell.
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The elder Russell teamed up with his son and grandson on a special project recognizing the family's whiskey-making tradition. Wild Turkey Generations was created by combining aged bourbons selected by each of them to reflect their own personal preferences. The bourbons were then blended to create the ultra-premium whiskey that had a limited release last year.
His easy-going charm was on full display a couple of weeks ago as Mark and Donna Barton asked him to sign bottles of Wild Turkey they purchased in the gift shop. Eddie Russell topped it off by adding his signature.Whether the couple from Princeton, West Virginia, drinks the contents of the signed bottles, or keeps them as unopened souvenirs, was “up for discussion,” Mark Barton said.
Unlike other distillery workers who typically stuck with one task, Russell rotated jobs early on, giving him the broader perspective that prepared him to take over as master distiller in 1967. “The number one thing I tell everybody that I learned from Jimmy was if you're going to do something, do it right or don't do it at all,” Eddie Russell said.
In Kentucky, where 95% of the world's bourbon is produced, the master distillers are treated as celebrities. If there was a Mount Rushmore of Kentucky bourbon, Jimmy Russell would be on it, said Eric Gregory, president of the Kentucky Distillers’ Association.
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