When bourbon fans enter the Wild Turkey visitors’ center in Kentucky, they might be welcomed by Jimmy Russell.
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For 70 years, the distillery in the heart of Kentucky's picturesque bourbon country has been Russell's home away from home. He learned his craft from a distiller who endured the dark days of Prohibition. Decades later, Russell was a key player in bourbon's revival — creating some of the premium whiskeys that are cocktail staples and becoming a global front man for his brand and the bourbon sector.
No longer part of the daily grind of bourbon making, Jimmy Russell still samples and offers his unvarnished opinion about some of the newest renditions of Wild Turkey being developed. But he typically spends time greeting tourists a few days each week at the visitors' center. When he started in 1954, he said, the distillery had a different name — Anderson County Distilling — and the operation was much smaller, with about 40 barrels of whiskey produced daily and stored in four warehouses for aging, when bourbon gets its flavor and golden brown color.
Within a couple of weeks, he said he “knew it was home for me.” Other lessons he learned from his father: putting maximum effort into the job and being a stickler for product consistency, he said. “When I took over for my father, Jimmy became a second father figure to me, guiding me as I stepped into the role of bourbon ambassador,” Fred Noe said."His friendship and passion for the industry he and my father loved shaped me into the man I am today.”
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