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Everton’s former chief Keith Wyness has claimed Newcastle United must “do better” to improve their commercial income if they are to keep top players at the club., the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – insisted giving Alexander Isak a bumper new deal would “unbalance” the Magpies’ Profit and Sustainability Rules situation.
Join the Football Insider WhatsApp channel to get all our exclusives and the breaking transfer news FIRST.“I’m surprised they haven’t done more deals with companies the PIF have invested in – there are some of the biggest companies in the world.“It’s only the PSR worries, as I understand it, that is stopping any major deal for Isak or big spending on new players in the market.
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