The inside track on the football stories that matter
, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – insisted hosting concerts is “not a major revenue stream” and “more like a service to the city”., Swift’s three sold-out shows at Anfield during the summer delivered £31.3million for the cities’ local economy.
It was claimed seven artists have played 11 concerts at Anfield since 2019, with close to half a million people visiting the stadium. The UK government has recently found that Swift’s UK tour injected around £1billion in total into the economy.British-Albanian star Dua Lipa is already slated to perform at Anfield, which now holds 61,000 in its football configuration, next summer.“It’s a story where you can make up the numbers to suit yourself, to a degree.“You’re not the promoter. You get the hiring fee, which is reasonably small.
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