Starmer won't win by behaving like a grumpy fellow on an allotment site, pointing at problems
‘Starmer can let the Tories carry on messing up all the way to polling day: the problem that he now needs to fix is his own one’ leader thinks that no one has been paying attention to him up to this point and that now, with an election campaign properly under way, he needs to introduce himself to the British public.
Starmer wanted to use his address in Lancing to reassure voters firstly that he understands what it is to be normal and to worry about bills and the future. He did so by talking about his background, about how his parents had chosen which bill to pay on time when money was tight, and let their phone line be cut off instead.during the campaign. It needs to scotch the belief cropping up in focus groups that “Sir” Keir Starmer holds his knighthood because he was posh .
Starmer is getting that boring bit sorted now, launching his campaign with his focus on security. But at some stage, he will need to offer some sense of excitement so that voters bother turning out for Labour, and that the Tories and other parties don’t squeeze his poll lead. So far,that there is an election campaign than Labour does, but the chaos in the other party can’t be the main driver of support for Labour.
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