The Labour leader is operating a twin attack of two failing governments - the SNP one in Holyrood and the Conservative government in Westminster - to implore voters to switch back from the SNP to kick the Tories out.
Sir Keir Starmer's tour of key battlegrounds kicked off in Scotland on Friday. His message was singular: change. And his target was singular, too: take out the SNP. In four elections on the bounce, Labour has been nearly wiped out in Scotland by the SNP. In 2019, the party returned one MP to Westminster from Scotland. It now has two. The task in this election campaign is to turn that into dozens. 'This is an election about change, and Scotland's voice is vital.
But there is also a sense - and this is where Starmer has got lucky after 14 years of SNP dominance - that the travails of the SNP, which has been embroiled in scandal around former leader Nicola Sturgeon and her husband, Peter Murrell, the former chief executive of the SNP, and a leadership crisis, has finally given Labour an open goal to win back Scottish voters that turned away from a Labour Party that had for too long taken Scotland for granted.
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