Exclusive: KanyeWest and Gap are teaming up for a partnership, fulfilling a long-held dream of the music superstar.
?—West uses the rather humble term of “apparel” to describe the line. “I’m not saying that this is a fashion proposition,” he toldin 2016. “I’m saying that this is a human proposition.” In fact, West worked in a Gap store as a Chicago teenager in the brand’s ’90s heyday, and he’s made his affection for and ambitions around the all-American company well-known. “I’d like to be the Steve Jobs of the Gap,” he told Style.com in 2015. “I’m not talking about a capsule.
West’s collaborators Virgil Abloh and Matthew Williams have risen up the ranks of luxury fashion, at Louis Vuitton and Givenchy respectively, but this project is much more democratic with the potential to reach many more people. Hypebeasts chronicle every new Yeezy Boost with religious fervor, and West’swas declared “the” event of Paris Fashion Week by many. Then there’s the fact that in COVID world, the “accessible price points” that Yeezy Gap promises hold renewed and vital appeal.
The terms of the partnership would seem to indicate each party’s confidence in the other. The release explains: “Gap and Yeezy benefit as the business grows, with Yeezy receiving royalties and potential equity related to sales achievement.” The collection will arrive in Gap stores and online in 2021.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Kanye West to Design Yeezy Clothing Line for GapGap is joining up with Kanye West’s fashion brand Yeezy for a collection of hoodies, T-shirts and jeans that will be priced in line with Gap’s other apparel
Read more »
Kanye West partners up with Gap to launch new apparel collection - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Five Big Ideas To Narrow The Racial Wealth GapAfter centuries of systemic barriers, the median net worth of Black households is one-tenth that of White ones. Without changes such as these, the Covid-19 crisis will only widen the divide.
Read more »
A Call For Reparations: How America Might Narrow The Racial Wealth Gap'Very few Americans have created all of their wealth on their own; it's passed down through generations and then built upon,' journalist nhannahjones says. 'You cannot close a racial wealth gap without transferring wealth.'
Read more »
Advice for students who want to take a gap year: I'm lucky I didn't - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »