Gap is joining up with Kanye West’s fashion brand Yeezy for a collection of hoodies, T-shirts and jeans that will be priced in line with Gap’s other apparel
Gap Inc. is betting that the perfect hoodie and other clothes designed by music and fashion impresario Kanye West will help pull it out of its yearslong slump.
The casual-clothing retailer is teaming up with Mr. West’s fashion brand Yeezy on a collection called Yeezy Gap that will debut next year, according to the companies. Yeezy will receive royalties and potential equity based on meeting sales targets.
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