Kanye West’s Adidas partnership had toxic messaging and antisemitic acts that led the company to cut ties in 2022
Kanye West raised eyebrows at Adidas for his antisemitic actions and pornography obsession from the moment he began his partnership in 2013 — much of which was overlooked ahead of the company’s contract termination in 2022.
The Times reported that weeks before the swastika incident, West allegedly “made Adidas executives watch pornography during a meeting at his Manhattan apartment, ostensibly to spark creativity.” Former Adidas global director of entertainment and influencer marketing Jon Wexler, who is Jewish, had his own uncomfortable run-in with West during the partnership. Wexler allegedly told his colleagues that West “told him to hang a photo of Hitler in his kitchen and kiss it every day to practice unconditional love,” per the exposé.
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