What even...
West filed trademark documents on June 26 covering more than"100 different types of apparel." This includes aiming to put the slogan on"t-shirts, hoodies, tracksuits, bomber jackets, turtlenecks, jumpsuits, g-strings, beanies, blazers, infant wear, footwear" and everything in between.
June 26 is particularly noteworthy since West used #WESTDAYEVER for the first time in a tweet that same day, when he unveiled the 10-year. Since then, West has announced music and shoe releases accompanied by the hashtag: KANYE WEST ARTHUR JAFA PROJECT 02 WASH US IN THE BLOOD FROM THE FORTHCOMING ALBUM GOD'S COUNTRY TODAY STILL… https://t.co/JGtMF9ZNl8UNRELEASED SPACESHIP VIDEO WITH GLC AND CONS THIS IS WHAT WE DREAMED OF BACK THEN https://t.co/Zdywsuyuld #WESTDAYEVER
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