For their collaboration, Moon Boot and adidas recruited BABYMONSTER, the rookie K-pop group from YG Entertainment.
On the heels of the release of their debut album, DRIP, K-pop rookies BABYMONSTER have landed their first major fashion campaign with none other than Moon Boot and adidas. The two brands have teamed up to release the perfect collaboration for winter, mixing adidas's innovative technology with Moon Boot's unmistakable silhouettes. For the accompanying campaign, the brands tapped BABYMONSTER and French-Algerian content creator and author Lena Mahfouf.
“This is an exciting moment for adidas Sportswear – our first brand collaboration – and we are thrilled to be joining forces with the iconic snowshoe specialists, Moon Boot,” Aimee Arana, the general manager of sportswear and training at adidas, said in a statement. 'adidas Sportswear is all about blending sport performance with trending style, which is exactly what this capsule collection set out to offer.
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