Juul created a new enterprise markets team to strike deals with health plans, providers, self-insured employers, as well as public sector.
Juul has a new program to pitch its e-cigarette to companies and insurers who want to help their employees stop smoking cigarettes as the company continues to stave off criticism that its product has caused an epidemic in teen smoking.
Roberts said it's still early, but Juul is planning to design a program to help smokers switch from combustible cigarettes to e-cigarettes. He acknowledged that Juul's device has not been evaluated as a smoking cessation tool and therefore can't market itself as one like nicotine gums or patches. Smoking-related illness in the U.S. costs more than $300 billion between direct medical costs and lost productivity, according to the Centers for Disease Control and Prevention. Employers footing the bills are searching for ways to get their employees to give up cigarettes. Of adult smokers who try to quit, just about 7.4 percent succeed, according to CDC survey data.
"Many employers have embraced cessation as a benefit as it's one of the top areas where they repeat benefits for employees," said Wende Hutton, a general partner at Canaan and investor in Chrono Therapeutics, a company developing a digital nicotine replacement therapy."And employees who smoke and are able to quit see health impacts very quickly.
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