A Juul-sponsored study suggests its e-cigarettes could help adult smokers cut back, but some researchers aren't convinced

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A Juul-sponsored study suggests its e-cigarettes could help adult smokers cut back, but some researchers aren't convinced
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A study paid for by e-cig company Juul, which is partially owned by the tobacco company behind Marlboros, suggests the devices may help smokers quit.

blunt emotional control as well as decision-making and impulse-regulation skills in youth.

Another was not so convinced. He said the findings should be interpreted with caution because in his view, the author has a conflict of interest, and the study appeared in what he called a low-quality journal.Juul invited adult smokers to participate in the new study online or by way of a note included in the packaging of its"Starter Kits," which include the e-cigarette device, four nicotine pods, and a charger.

, an assistant professor in residence medicine at the University of California at San Francisco's Center for Tobacco Control Research and Education, told Business Insider.For example, the work was based on self-reports, meaning that while people who chose to participate in the study were asked to respond honestly, their responses could have been inaccurate. They were not formally evaluated with biochemical testing. That's an issue that's common in studies in the social science field.

Smokers who do this can end up taking in similar levels of nicotine and toxicants as when they were smoking more cigarettes, he added.While positive for those who appeared to quit, that figure also means that more than half of the adults in the study were still continuing to smoke burned cigarettes. This phenomenon, known among researchers as

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