When judging the performance of the former CEO, some very important factors are being buried in the current firestorm.
reached a stage where the Qantas brand has apparently been trashed for years to come, if not forever. Most people’s minds are made up and even facts ain’t going to change that.Alan Joyce has been severely criticised for “trashing the brand”. Almost every airline Qantas competes with has either been bankrupted during the past two decades or is government owned.Australia has the most reliable, quality domestic aviation system in the world.
I know I risk being branded as a Qantas apologist by setting out these facts – but a factual perspective isn’t necessarily partisan. All the major US airline international airlines have gone through Chapter 11 bankruptcy, as has Air Canada. In this region, almost without exception, it’s either government ownership or bankruptcy, or both, that has secured the airlines’ survival. Ansett collapsed, leaving 16,000 staff unemployed, Air New Zealand has been re-nationalised after it collapsed, and Virgin Australia went into administration during COVID.
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