The transforming Red Nose is available to buy today.
Former head Apple designer Jony Ive has taken on an unusual brief: designing the iconic Red Nose that symbolizes the British charity Comic Relief. The new Red Nose is made mostly from plant-based materials and transforms from a small flat crescent into a honeycomb-paper sphere.Ive’s redesigned Red Nose is the “most dramatic makeover since its debut in 1988.”
The product is being sold as part of Red Nose Day, an annual charity fundraising event from Comic Relief that’s broadcast across a variety of British BBC TV channels. “We’ve grown up with Comic Relief and are proud to support their remarkable work,” says Jony Ive. “This new and seemingly simple Red Nose has been a fabulously complex little object to design and make and has involved our entire team. We hope it brings a little moment of joy to everyone who wears one.”
Much like a pair of AirPods that Jony Ive helped design, this year’s Red Nose even ships in a little case that you can store it in when it’s flat. The design is shown off in a Red Nose Day video above, where you can see the Red Nose fold out to fit a variety of nose shapes.
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