Global audiences have been gaga for Baba Yaga with Lionsgate/Thunder Road Films/87 Eleven’s JohnWick4 now having passed the $400M mark worldwide
The previous titles in the series have had staggered overseas releases whileAnticipation was high for the-directed pic with Reeves starting a promotional tour at Brazil Comic Con in December. Reeves, Stahelski and other key filmmakers and stars also participated in press days and premieres in London, Berlin and Paris. The efforts paid off with No. 1 openings across the world. That includes the Middle East which launched just a week ago. Japan is still to come this fall.
Lionsgate, together with licensing giant IMG, curated its largest consumer products program to date for the film. In other promotions, the studio worked to create continental pop-up experiences for fans and influencers across 23 cities in 20 countries and on five continents including stunts, events and themed premieres inspired by the World of Wick and local cultures.
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