![John Boyega Resigns From Jo Malone Ambassadorship After Being Cut From Chinese Campaign [UPDATED]](https://i.headtopics.com/images/2020/9/15/fashionista-com/john-boyega-resigns-from-jo-malone-ambassadorship-after-being-cut-from-chinese-campaign-updated-1306830639027695617.webp)
'While many brands understandably use a variety of global and local ambassadors, dismissively trading out one's culture this way is not something I can condone.'
Author:Stephanie SaltzmanPublish date:Sep 15, 2020On Monday, John Boyega announced that he would be stepping down as Jo Malone's global ambassador via social media. His decision came following the news that the "Star Wars" actor had been cut out of an advertisement he had conceived, directed and starred in when it launched in the Chinese market, a choice many see as blatantly racist.
It wasn't just that the fragrance brand had chosen to replace Boyega, but also the way in which they went about it that clearly struck the actor — who has been an outspoken activist and advocate for civil rights and the Black Lives Matter movement — as particularly egregious. "Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong.
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