Jennie Kim fronts Chanel's new Coco Crush campaign featuring rubies, which befits the star whose stage name is Jennie Ruby Jane.
s latest Coco Crush launch features rubies, a first in the collection, and to demonstrate the timeless allure of the red stone, the brand called upon Jennie — whose. In this latest campaign, Jennie effortlessly embodies the ethos of Coco Crush — which is to say, one earring or bracelet simply won’t do. A smattering of beige gold, silver, and sparkling stones is the Coco Crush way.
, in a series of pictures subtly flexing the myriad ways the quilted motif is reinterpreted across C-shaped earrings, dainty circle necklaces, and monogrammed bracelets, which are begging to spell out “COCO” in rubies and diamonds. One of 2024’swas a pop of red, whether through a pair of socks or an oversized scarf, and CHANEL is testing the waters with the introduction of stones that are of a more demure size and style.
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