On Friday, JCPenney brought the runway to Paris, Texas, a city of roughly 25,000 nestled in the northeast corner of the state, according to a statement by...
The fashion lovers of the world may jet off to cities like London, Milan, New York and Paris to see the latest runway must-haves. But for one recent evening, that last option could have meant a roughly two-hour drive from Dallas.
On Friday, JCPenney brought the runway to Paris, Texas, a city of roughly 25,000 that’s nestled in the northeast corner of the state. The event, which lasted about two hours, featured the company’s lineup, spotlighting its in-house brands. It was held in an open area at theThe runway drew 75-plus people, and was open to local residents, without worry of assigned seating. They were treated to clothing from JCPenney, which is part of Catalyst Brands in Plano. Many of the models themselves were drawn from the local city area.“At JCPenney, we see things differently,” said Marisa Thalberg, executive vice president, chief customer and marketing officer at Catalyst Brands. “The Other Paris Runway proves that anyone can be a fashion VIP.”The outlook suggests wealthier Americans continue to propel consumer spending as years of inflation and the recent jump in fuel prices pressure lower-income households.Brian is a business reporter specializing in retail for the Dallas Morning News. He earlier covered technology for the Dallas Business Journal after working at other news providers in California, Ohio and Idaho. He now resides in Frisco.1 in 5 eligible taxpayers miss a major refund. Here’s how to get your money
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