K-pop is more varied and has more artists than ever — and yes, chart success. But is the chart obsession holding fans and artists back?
In this op-ed, writer Chyenne Tatum explores where K-pop has thrived in 2024, and argues that an obsession with charts is keeping listeners from exploring new music. If you discovered K-pop 10 years ago, you’d have found that the average person in the U.S. knew very little about the genre. Even if they were mindlessly dancing along to PSY’s “Gangnam Style” choreography, chances are, they still wouldn’t be able to define it as a K-pop song — it was seen just as a quirky moment of virality.
Meanwhile, the K-pop girl group renaissance of the past few years continues to generate great songs alongside massive success and notoriety across the board for groups like aespa, I-DLE, NewJeans, LE SSERAFIM, IVE, NMIXX, and many others. Objectively, we know which groups are reaping the most tangible benefits from their success; that part is easy.
Blackpink Bts Music Ateez P1harmony Newjeans (G)I-Dle Nct Ive Le Sserafim Stray Kids
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