Retailers in the United States and some other countries have spent weeks pushing early holiday deals, but they are trying to seduce customers with promises of bigger discounts on Black Friday. The day after Thanksgiving still reigns as the unofficial kickoff of the holiday shopping season even if it’s lost some luster. In the U.S.
After plying shoppers with holiday discounts for weeks, retailers are now getting ready for prime time: the Black Friday shopping bonanza, which is still considered the official kick-off of the holiday shopping season with more discounts and other perks. An aerial view shows a packed parking lot at Citadel Outlets in Commerce, Calif., Thursday, Nov. 28, 2024, as early Black Friday shoppers arrive at the mall.
At Macy’s Herald Square in Manhattan, a steady stream of shoppers early Friday found some shoes and handbags priced half-off, special occasion dresses marked down by 30%, and 60% off the store’s luxury bedding brand.Massive balloons take shape ahead of the Macy’s Thanksgiving Day ParadeKeressa Clark, 50, and her daughter Morghan, 27, who were visiting New York from Wilmington, North Carolina, arrived at 6:15 a.m.
Impulse purchases and self-gifting were potential areas for big sales growth, said Marshal Cohen, chief retail advisor at market research firm Circana. Shoppers are three times more likely to buy on impulse at a physical store than online, according to Circana research.
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