With a shorter holiday season, retailers are fighting to attract shoppers this Black Friday 2024.
Over the years, Black Friday has become a highly anticipated event, known for its massive sales and reduced prices. However, many believe that 2024 has been more challenging for U.S. retailers due to several reasons, some of which being the shorter holiday season and heightened economic pressures.As a result, the push to spread sales comes earlier this year, as the 2024 holiday season is five days shorter than in 2023, leaving less time to meet revenue targets.
Shipping delays and logistical challenges this holiday season drive more consumers back to brick-and-mortar stores to avoid the uncertainty of late deliveries.At the same time, retailers are adapting to omnichannel strategies, allowing shoppers to transition between online and in-store experiences seamlessly.
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