As each day passes, the schedule that edges us towards the iPhone special event becomes reassuringly familiar. Now, Apple reveals another way to watch the keynote.
But today’s update concerns a way to watch the keynote. Until now, Apple had merely said that the way to see the event was as follows: “View online at apple.com or on the Apple TV app.” So, now we have another way.
Note that the time on the YouTube channel notification is tweaked to reflect when it starts in your location. So, the screenshot above shows the time it’ll begin screening in the U.K., at 6 p.m. Okay, let’s dissect this. First of all, Apple loves to update its marketing materials at speed. I can remember going to Apple events at the Moscone Center in San Franciso, and seeing swathes of black material shrouding banners as I went into the keynote. An hour or so later, these had all been updated to reveal Apple’s new messages—in that particular year, describing the announcement of the Apple Apple Store.For sure, it won’t be the iPhones or Apple Watches we’re expecting to see.
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