Instagram is expanding broadcast channels to more creators globally, giving them a way to communicate with their followers at scale and in real time.
, broadcast channels are best described as Instagram’s take on Telegram. Channels operate as one-way message — more of an announcement than a direct message — where followers can only react to what creators post or participate in polls. As described in our earlier coverage, these parasocial-relationship-bait posts can include text, photo, video, or voice notes. Meta did say that more options, like Ask Me Anything functionality and the ability to have guest appearances, will come down the line.
Beyond making broadcast channels more generally available, Instagram has also shared a set of updates on upcoming features that it intends to launch soon to improve them. “Collaborators enables creators to invite other creators to participate in their broadcast channel. Whether it’s an expert interview or a casual hangout, fans can now follow conversations between their favorite creators and their special guests,” the company continues.
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