Instagram launches shopping feature via ReutersTV
- Facebook Inc’s Instagram is trialing a feature that lets U.S. users shop from the photo-sharing app by using a “checkout” option on items tagged for sale, the company said on Tuesday.
Instagram has partnered with more than 20 brands including Adidas, H&M, Kylie Cosmetics and Michael Kors on the shopping feature, easing into territory more familiar to retail giants like Amazon.com Inc and Walmart Inc. “Facebook’s track record on privacy is the bigger issue may negatively affect the launch of in-app purchases,” said Gabriella Santaniello, founder of retail research firm A line Partners. “I would expect there to be some reticence when inputting your credit card information upon checkout.”
In a similar move last year, image-search platform Pinterest Inc introduced a feature called “Product Pins,” to provide prices and links to retailers’ checkout pages to make purchases.
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