Instagram adds new feature to let U.S. users shop direct via app

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Instagram adds new feature to let U.S. users shop direct via app
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Facebook Inc's Instagram began trialing a feature on Tuesday that lets U.S....

FILE PHOTO: Silhouettes of mobile users are seen next to a screen projection of Instagram logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration

Instagram said it has partnered with more than 20 brands, including Adidas, H&M and billionaire Kylie Jenner’s booming cosmetic company and Michael Kors, on the new feature, easing into territory more familiar to retail giants like Amazon.com Inc and Walmart Inc. “Facebook’s plans are to evolve Instagram and Messenger into robust e-commerce platforms where you can click on ads and buy the products,” said Ivan Feinseth, an analyst with Tigress Financial Partners.

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