Employer branding is emerging as a new area of interest. However, firms are struggling to figure out how to structure and integrate marketing (branding) with HR (talent management). This article provides expert insight on how to integrate the two.
Employer branding is a discipline that has grown in prominence in recent years. It combines the best of HR with the best of marketing to help identify a distinct positioning territory. Emerging as a new area of emphasis, firms are grappling to figure out how to structure and integrate the two functions.
, that brings together research, creative and recruitment expertise under one roof. We’re on a mission to change the way people think about work, and the way businesses think about talent. To do this, our Research & Insights team consults businesses on how to develop their employee value proposition and employer brand strategies, and our creative teams use copywriting, branding, design, film-making, marketing and software engineering skills to bring these employer brands to life.
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