Retail brands are using insights from their real-time data to transform the customer’s experience.
Consumer behaviors shifted significantly during the pandemic. How brands utilized their real-time data and reimagined the shopping experience was critical to their success.This past year, we've lived through remote work and virtual schooling, signed up for contact tracing apps, and became familiar with ordering goods online and picking up in person. How we see the world has changed—we’re much more aware of how our physical and digital experiences interconnect.
Modern cloud technology offers a lot of benefits for retailers, among them the ability to understand customer signals from a huge variety of data. Here are three ways brands are using insights from their real-time data to transform the retail experience.has recognized the important edge their real-time data has given them to better understand their customers, leading them to reimagine the customer experience both online and in-store.
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