Inside TikTok's Clowncore, the high-fashion aesthetic you shouldn't laugh off:
. “The idea of Clowncore being a trend now is interesting because I have been dressing in Clowncore for almost two decades,” she says. She grew up in the punk scene of the late '90s and early aughts that saw more rock tees, leather jackets, and ripped jeans than rainbow-colored check prints. “They called me ‘fashion clown’ and made it clear I was too colorful for their world,” she says.
While that didn’t stop Sunshine from continuing to embrace the aesthetic, she does note how it’s only now becoming more accepted. “Today, alternative style has really become mainstream. Everyone has tattoos and dyed hair, you can buy rock tees and ripped jeans at Forever 21. As such to really stand out and show your individuality it's sort of pushed everyone to take their creativity to the nth degree,” she says.
At the end of the day, Clowncore is a look that is fun and carefree, something our lives aren’t at the moment. “I think Clowncore is so deeply rooted in expressing your authentic self and having fun with fashion,” says Camposarcone. “My TikTok viewers always respond to, and appreciate that the most.”
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