For all the eye rolls women have endured for clichés about vanity and overspending on beauty, a new study says it is largely men who are most influenced by these influencers.
, Americans spend an average of $1,754 a year on beauty products, cosmetics and services. And make no mistake, that spending is being influenced by the aptly named influencers.Here's something that may surprise you: It is men, more than women, where these influencers are finding success.
Mangla says data from Deloitte shows men spend $2,256 annually on their beauty supplies, while women spend $1,283 – just about 75% more. The same analysis found men spend nearly 40% more on beauty products and services splurges than women. Back at UWM Men's Shop, Zaugg says you can feel beautiful and still feel like a man, "whether it's beauty, whether it's charming, or handsome."
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
We’re travel influencers who moved to Panama to live off-grid — here are our regretsThey’ve gone off living off-grid.
Read more »
As religion declines in America, influencers, celebs search for meaning at Hollywood spa: ‘Secular Sabbath’A members-only meditation club in California attracts influencers and celebrities who yearn for meaning, connection and purpose in America's increasingly non-religious culture.
Read more »
How Influencers Make Young Women Feel BadA new study shows that viewing images of influencers hurts mood and body image.
Read more »
Influencers Ruin Beauty Spot Photographers Have Used for DecadesPhotographers have been shooting the spot for decades with no issue.
Read more »
How Our 'Look at Me' Culture Influences UsModels and influencers don't have to be elevated to the status of 'role models.'
Read more »
All of us must look at social media ‘influencers’ with informed skepticism, the Editorial Board writes, lest our brains be clogged with misinformation and confusion“As there is more and more media to consume, each of us needs to build up the strength of our own filters and not allow ourselves to be bamboozled. Failure to do so threatens our individual and collective health, our democracy and our sanity.”
Read more »