A new study shows that viewing images of influencers hurts mood and body image.
new study
, researchers investigated the effects of viewing content posted by female influencers. They began with a search for the most-followed female Instagram influencers who were not actresses or musicians, and who had at least 1 million followers. Next, the researchers collected Instagram posts from these influencers. They chose influencers who made both sexualized posts and standard fashion-focused images that were not sexualized. All images showed at least three-quarters of the influencer’s body. The researchers also collected posts that showed fashion products like shoes or bags with only a model’s hand or foot visible.
Participants in the study were 230 young women , most of whom were university students. The study was described as focusing on social mediaParticipants were randomly assigned to view one of three sets of images: 1) influencers wearing fashionable attire; 2) sexualized images of influencers; or 3) fashion products that either included no body or showed only influencers’ hands or feet. The images of fashion products served as the control condition.
Before viewing their set of images, participants first completed measures of mood and body dissatisfaction. While they viewed their assigned images, the women rated the quality of each image. After viewing the images, participants again completed the mood and body dissatisfaction measures. Finally, they completed an appearance comparison scale that assessed how much they thought about their own appearance while viewing the images.
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