Shopping Essentials: Indigo launches Canadian bibliophiles' dream collection
For context, Amazon was founded in 1994 and launched in Canada in 2012. By the early 2000s, the eBook was steadily gaining popularity. Indigo has adapted to the changing markets by offering products well beyond books. But, at its core, Indigo is a bookseller and continues to be a hub for readers and authors to connect. The retailer offers events for internationally-loved authors and local gems .Sign up to receive the daily top stories from the National Post, a division of Postmedia Network Inc.
As a previous Indigo employee, I can speak to a few of those books. I was on the events team and had the honour of leading some of the book launch events. Almost a decade later, I still remember the events clearly because of Bobby Orr, Chris Hadfield and Amanda Lindhout.— It was a book signing event in Oshawa, Ont. I did research to see how many books I should order. I got it wrong. I arrived at the event a few hours before it started. I was a day late.
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