See every look from the Fendi NYFW show which showcased iterations of the iconic FendiBaguette designed in collaboration with marcjacobs, TiffanyandCo, SJP, and YOSHIDA_PORTER.
If the circa-1997 “It” bag wasn’t back in fashion already, it’s going to be now, thanks to Fendi artistic director Kim Jones’ branding genius.
Parker put the accessory on the map in “Sex and the City,” in an episode where she uttered the now-famous line “this isn’t a bag, it’s a baguette.”In Jones’ hands, it isn’t just a bag, it’s a collection of ‘90s-reminiscent streetwear. Vivid hued boiler suits, fleece vests, sweatshirts, bucket hats, beanies, gators, socks, clogs and more were tricked out with baguette-inspired cargo pockets and Fendi “FF” logos.
The one-off collection follows the tie-up trend that has spawned Gucci x Adidas and Burberry x Supreme, to name just two. But Fendi kept it all in the LVMH Moët Hennessy Louis Vuitton family by tapping Marc Jacobs, whose ‘90s downtown New York rebel spirit was obviously on Jones’ mind, even if it was cloaked somewhat in au courant commercialism. But logomania didn’t start with today’s mega-luxury brands.
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