The article explores the shift in the film industry towards a focus on large franchise films, leaving indie productions struggling for visibility. It highlights the growing importance of passionate film communities and their role in discovering and championing new, unique films.
As the film industry becomes increasingly polarized between massive franchise films and overlooked indie productions, finding quality movies is increasingly the responsibility of the audience. In a corporate landscape dominated by intellectual property, small groups of film enthusiasts must unite to discover and champion new cult classics.
This often involves taking risks on unconventional films in theaters or actively engaging with the independent film scene, either by promoting it themselves or embracing the recommendations of others. The year 2024 demonstrated the growing importance of reaching specific, passionate communities in the film industry, with a diverse range of indie films exploring topics from horror and snuff streams to transgender characters and even beavers. The success of smaller films hinges on connecting with these engaged audiences. Instead of relying on traditional distribution channels, which can relegate them to streaming obscurity, independent filmmakers are finding creative ways to promote their work directly to fans. One such example is a slapstick comedy shot for just $150,000, which has been touring festivals and smaller theaters for the past year, relying on social media and word-of-mouth to build its audience.
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