Disney's recent Star Wars series, despite critical acclaim, are failing to attract viewers. This raises questions about the company's strategy for the franchise.
Skeleton Crew is a highly successful new addition to the Star Wars universe, praised for its heart, comedy, and adventure. It successfully captures the Goonies/ET vibes it was aiming for while also standing on its own. However, despite its critical acclaim, it failed to draw significant viewers during its premiere and second weeks. This trend echoes with The Acolyte and Andor, both of which saw low viewership despite being well-received.
This pattern raises concerns about Disney's direction for Star Wars. The company seems to be struggling to find a clear path forward. One issue is the over-reliance on the Skywalker era, which has effectively been mined to exhaustion. There's a need to explore stories beyond these characters. Additionally, shows featuring unfamiliar characters struggle to attract audiences, as evidenced by Andor and Skeleton Crew. Even The Mandalorian, with its recognizable figures like Boba Fett and Yoda, eventually resorted to bringing in established characters like Ahsoka and Luke Skywalker. The seeming success of The Mandalorian has led to its expansion into a movie, suggesting that Disney prioritizes familiar narratives. Despite Andor's critical acclaim as some of the best Star Wars content ever made, it failed to achieve viewership success. The Acolyte, while receiving mixed reviews, also struggled to attract viewers
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