Third-party streaming viewership stat org Samba TV reports this morning that 693k U.S. households watched In the Heights on HBO Max in their live+3-day window. The news comes in the wake of the War…
that whenever these Warner Bros. movies pop at the box office, they often equally translate as well in viewers on HBO Max. “Our experience, which is backed up on, is that if the movie hits a high level in theaters, it hits a high level on the service,” Goldstein said. “If it hits a low level in theaters, it hits a low level on HBO Max. They’re really very comparable.
To the studio’s credit, they invested in P&A to open this movie, with industry P&A estimates at $50M . It’s for this reason that rival industry estimates fueled projections to $20M+. However, the audience did not show up, unfortunately, given the IP’s limited appeal (versus say Miranda’s Broadway sensation
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